Privacy Policy

1. Who we are

This website is operated by Spark Aura, a creator strategy agency. If you have any questions about this privacy policy or how we handle your personal data, please contact us at contact@spark-aura.com.

2. What data we collect

Analytics data

We use Google Analytics 4 (GA4) to understand how visitors use this website. This may collect:

• Pages you visit and time spent on each page
• The general region you are visiting from (country or city level)
• The type of device and browser you are using
• How you arrived at our site (e.g. from YouTube, social media, or a direct link)

This data is anonymised and aggregated. We cannot identify you personally from analytics data. Analytics cookies are only loaded if you give your consent via our cookie banner.

Contact data

If you contact us by email at contact@spark-aura.com, we will receive your email address and the contents of your message. We use this information solely to respond to your enquiry. We do not add you to any mailing list without your explicit agreement.

Telegram

If you contact us via Telegram, Telegram's own privacy policy governs that interaction. You can find their policy at telegram.org/privacy.

3. Why we collect it and our legal basis

Under GDPR, we must have a lawful basis for processing personal data. Here is our basis for each type:

• Analytics data: Your consent, given via the cookie banner when you visit our site. You can withdraw consent at any time by clearing your browser cookies.
• Contact data: Our legitimate interest in responding to your enquiry, or the performance of a contract when you are an existing client.

4. Cookies

We use the following cookies on this website:

• sa_cookie_consent — stores your cookie preference (accepted or declined). This cookie is strictly necessary for the consent banner to function and does not track you.
• Google Analytics cookies (_ga, _ga_*) — only set if you accept analytics cookies. Used to distinguish users and sessions for statistical purposes.

You can decline analytics cookies using our cookie banner when you first visit. You can also clear or block cookies at any time in your browser settings.

5. Third parties

We share data with the following third parties only:

• Google LLC (Google Analytics): Analytics data is processed by Google. Google operates data transfer mechanisms to process data in compliance with GDPR. You can opt out of Google Analytics across all websites at tools.google.com/dlpage/gaoptout.

We do not sell your personal data to any third party. We do not share your data with advertisers.

6. How long we keep your data

• Analytics data is retained for 14 months in Google Analytics, after which it is automatically deleted.
• Contact emails are kept for as long as necessary to resolve your enquiry or maintain a business relationship, and no longer than 3 years after last contact.

7. Your rights

Under GDPR, you have the following rights regarding your personal data:

• Access: You can request a copy of the personal data we hold about you.
• Correction: You can ask us to correct inaccurate data.
• Deletion: You can ask us to delete your personal data where there is no legal reason for us to keep it.
• Restriction: You can ask us to restrict how we process your data in certain circumstances.
• Portability: You can request your data in a commonly used, machine-readable format.
• Objection: You can object to processing based on legitimate interests.
• Withdraw consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, contact us at contact@spark-aura.com. We will respond within 30 days.

8. How to complain

If you are unhappy with how we handle your data, you have the right to lodge a complaint with a data protection supervisory authority. In Germany, this is the relevant state data protection authority (Datenschutzbehörde). You can also contact the European Data Protection Supervisor at edps.europa.eu.

9. Updates to this policy

We may update this policy from time to time, particularly when the formal legal entity is registered. The date at the top of this page will always reflect the most recent version. Continued use of the website after an update constitutes acceptance of the revised policy.